Thursday, July 07, 2005

Teva X-1

Teva’s X-1 has the best debut!

When a shoe brand makes its way into Runner's World, it’s an accomplishment. For a shoe brand to make it into Runner’s World and to receive an award, that’s a huge achievement.  Deckers Outdoor is proud to announce that the X-1 running shoe has received the "Best Debut" award in the July issue of Runner’s World.  Wow!  The X-1 is truly a cutting-edge amphibious shoe.  Here are some product details that you can use to talk it up on your sites--feel free to tailor this content to fit your site:

About the X-1:

The X-1 is a new footwear concept that takes amphibious performance to the highest level for the athlete looking to cover varied hardcore terrain as fast as possible.  The X-1 is featherweight without sacrificing support or protection.

The X-1 has:

  • Wraptor Lite technology:  Tuned specifically for the X-1, it surrounds, secures, and supports the foot without a weight penalty.
  • Protection Web:  A propriety coated fabric engineered to provide lightweight protection underfoot without inhibiting flexibility.
  • Mesh Drainage Panels:  Monofilament mesh panels allow water to flow freely from inside shoe after river crossings or in heavy rain.
  • X-1 Lug design:  4mm lugs bite into terrain for superior traction in wet and dry conditions.  Lug design sheds debris to ensure a lightweight ride at all stride phases.

X-1 construction:

  • Combination monofilament mesh and ripstop nylon upper
    fast as possible.  The X-1 is featherweight without sacrificing support or protection.

    The X-1 has:

    • Wraptor Lite technology:  Tuned specifically for the X-1, it surrounds, secures, and supports the foot without a weight penalty.
    • Protection Web:  A propriety coated fabric engineered to provide lightweight protection underfoot without inhibiting flexibility.
    • Mesh Drainage Panels:  Monofilament mesh panels allow water to flow freely from inside shoe after river crossings or in heavy rain.
    • X-1 Lug design:  4mm lugs bite into terrain for superior traction in wet and dry conditions.  Lug design sheds debris to ensure a lightweight ride at all stride phases.

     X-1 construction:

    • Combination monofilament mesh and ripstop nylon upper
    • 360 degree drainage system
    • Wraptor Lite support system
    • Drain-Tech molded EVA sockliner
    • Single-density EVA midsole
    • Encapsulated Shoc Pad
    • Heel-to-Toe Protection Web technology
    • Race-Lite rubber outsole
    • Weight:  Men's = 9.8 oz, Women's = 8.5 oz (approx. weight of one shoe)

     Teva in the press:

    There is lots of coverage in the media to really capitalize on Teva’s peak selling season. Take a look:

    • Outside Magazine—July
    • Kayak Magazine—Fall (June, July, August)
      • Gamma Pro
    • Kayak Sessions—Summer (July)
    • Trail Runner—June-July
    • Mountain Gazette—July